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Product

About how to build SaaS products.

SaaS 102 #29 How to Verify PMF Quickly and at a Low Cost

When we create an international SaaS product, we encounter many challenges, such as language issues, laws and regulations, and team communication. But from my point of view, the biggest challenge is actually: Getting feedback from our users. Suppose your product is sold in a single country or region, and you

SaaS 102 # 9 SaaS companies should learn from Tesla

SaaS businesses should learn from Tesla about how to use the minimum viable product (MVP) model to test product-market fit (PMF). On Tesla’s official website, at the time of writing, there is a car for sale that has not yet entered production. This car is called the Cybertruck. It

SaaS 102 #24 How to Set Pricing Models That Help You and Customers Succeed

There are many different kinds of pricing models for SaaS products. Popular pricing models include: 1. Charging by the number of users 2. Charging by the volume 3. Charging by the product features 4. Charging by the results From my point of view, none of these pricing models is better

SaaS 102 #21 4 Reasons to Charge for SaaS Products

Whenever a new product comes out, I’m always particularly interested in its pricing model. Unsurprisingly, for many products, words like “free” are placed in a very obvious location where they’re easy for everyone to see. Some products, especially B2C products, have gone so far as to try and

SaaS 102 #20 Why Do We Need to Keep Adjusting Pricing Strategies?

Many companies spend a lot of time trying to hire outstanding talent, develop and research products, develop company culture, and build the company brand. But aside from all that, there’s something else which is also very important and is often overlooked: What pricing strategy should we use for the

SaaS 102 #18 Why Some Products Don’t Need to be Profitable

If you’ve ever looked at the prices of different Tesla cars, you might find yourself wondering why they are priced so differently. The Model 3 and Model Y are much cheaper than the Model X and Model S. But even the Model X and Model S look cheap when

SaaS 102 #10 How to Build First-rate Products?

Let’s start this article with a sales-related story: There were three salespeople who wanted to sell combs to Buddhist monks (Buddhist monks are almost always required to keep their heads shaven). The first salesperson went to the Buddhist temple. This person tried everything they could think of to talk

SaaS 102 #17 What Mooncakes and PLG Have in Common

With a population of 1.4 billion people, China is one of the biggest markets in the world. Some products can become hugely successful just by capturing the Chinese market, even if they never really penetrate the rest of the global market. Take WeChat, for example. The social networking and